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Philips lighting have years of history, the years of accumulation to keep its global illumination products leader. In the field of traditional lighting, philips undoubtedly is very strong. But also because this powerful in a certain extent, the LED illumination of one.

CREE (families) China market TangGuoQing general g.osteoporosis in China electronic news reporter interviews that, because of philips traditional lighting, so too strong for developing LED lighting is one of philips is good. One LED lighting is shrouded in its strong traditional lighting shadow. "Traditional lighting, too powerful for the new technology and new products of relatively will be affected. Strong in the face of traditional lighting is not too strong LED Light source, one new guidance in decision-making is would have considered in mature products, market and promote a new front, technology or product will have a pressure in developing LED. Philips lighting is one of the contradiction, that is understandable. TangGuoQing said.

However, if the Tube LED to public, to really common illume market, or by philips such company to lead the promotion. TangGuoQing thought, LED lighting to one in the global market development, is the need of the company established lighting.

In traditional lighting, philips has strong sales channels that is beyond doubt. To solve the problem of philips lighting lamps and lanterns, it is the product supplier, also is the component supplier $. Actually philips at this point or very clever, philips has in its traditional products in one concept, philips and LED the traditional products and not deliberately separated, but one LED products or separate philips established a semiconductor devices, special sales department LED one device and module, therefore, philips lighting products (including its traditional lighting and Tube LED lighting products) sales strategy is very successful, and mature. The mature channels to use, therefore, is not, as some people say the traditional one and LED lighting for war, philips, the war did not exist.

At present, philips lighting products began to depreciate, traditional traditional lighting products in earning a barrel last gold? Ii is one of the new QianShaoZhan LED Light source? Twittering. But in the traditional lighting and LED lighting coexist one sensitive period, philips sales strategy is impressive.